Let's imagine for the moment that you own a large department store, and you are having a big problem with shoplifting. (You're not alone -- retail stores lost $26 billion last year to shoplifting!) What are you going to do? You cannot let it continue, because every month your accounting system tells you that you are losing thousands of dollars to theft. It forces you to raise your prices, and that means you have to charge more than the store next door. That can make it very hard to compete, especially if the store next door is successfully discouraging shoplifting.
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